Baker Street GmbH has been honoured with this year's German Digital Award in the Digital Installations/Events (VR/AR) category. The Winterthur-based digital agency received the silver trophy for its exhibition presentation ‘Komm ins Team Zukunft’.
The digital agency Baker Street, based in Technopark Winterthur, has received the silver trophy of the German Digital Awards 2025. According to a press release, it was honoured in the Digital Installations/Events (VR/AR) category for the ‘Komm ins Team Zukunft’ exhibition experience.
The project was developed together with the employers’ association of the Zurich electrical industry, EIT.Zürich. It is intended to get young people interested in training in the electrical industry and was designed to give them an insight into electrical professions at the Zurich careers fair. The project was divided into five experience sections: a virtual reality mission with character Volty on interactive motion chairs, an Apple Vision Pro Experience, a 360-degree experience on a climbing mast, a real electrical workshop to take part in and an escape room that requires teamwork and logical thinking.
Its success was reflected in a threefold increase in the number of hits on a platform for young talent and a 260 per cent increase in online applications compared to the previous exhibition period. In addition, the project was also carried beyond the boundaries of the Zurich trade fair, ce/ww
